There’s A Hidden Reference in UT’s Newest Symbol. Check it out!
So, in case you didn’t know, UT kind of just rebranded itself on the academic front.
It went from this craziness:
To this beautiful masterpiece created by a local branding agency.
According to their website:
The rhythm and word breaks of the abstracted words on the book provide a “hidden” reference to the key phrase in the University alma mater: “The eyes of Texas are upon you, all the live long day.”
So, it looks like you’re going to have to retire your old college t-shirts and replace them with something a little more awesome and meaningful.
Hook ’em!
